Pardon My Ignorance: The Beginning of a Bold Journey

People kept telling me: "Beatrice, YOU are the brand! Put yourself out there. Do the videos. Launch the podcast. Own your voice!"

And my response? Hard pass.

I wanted people to experience the value of what I built—not just follow the person behind it. People first, right?

But where does that mindset lead me?

Then Came That Phone Call

Middle of the day. My mom calls—panicked, crying uncontrollably. Her kidney stones were still there, torturing her, even after a major surgery that was supposed to fix it.

Wait, what?

She was JUST in the hospital. She had surgery. They sent her home. And now she’s in pain again, begging me not to take her back. Because guess what? She was more worried about missing work and hospital bills than actually healing.

Let that sink in.

My brain short-circuited.

💭 Why did they discharge her if they didn’t solve the problem?
💭 Who thought this was okay?
💭 Did they even think at all?!

The questions kept piling up. I wanted to storm into that hospital, demand answers, shake somebody. But my mom? She just wanted to talk. She pleaded with me not to bring her back. She’d “handle it” with her doctor.

What would you do?

I felt helpless. Angry. Skeptical. And suddenly, it hit me—this wasn’t just about my mom. This was another example of Mindless Behaviors in action. The kind of patterns that keep us trapped in cycles of complacency, bad decisions, and systemic dysfunction.

The Wake-Up Call

Driving to my next meeting, still fuming, I had a lightbulb moment. I need an outlet for this.

So, I bought a domain. Started writing. And in that moment, I realized—THIS was the personal brand I had been avoiding all along.

This is what I do.

I talk about the elephants in the room—the things everyone thinks but won’t say out loud. The emotional blind spots, unconscious biases, and patterns that keep us stuck. The micro-level behaviors that fuel oppression, both personal and systemic.

But here’s the kicker—I won’t just rant about the problems. I’ll talk about how we move forward. Because awareness without action? Pointless.

So, if you’re tired of surface-level conversations and want a real, unfiltered look at the behaviors shaping our lives—follow me.

This is just the beginning.

And if you really want to dive deep? Grab a copy of Mindless Behaviors: Breaking Through Unseen Barriers. Because once you see it, you can’t unsee it.

Let’s shake things up. 🚀 #PardonMyIgnorance

Beatrice Adenodi

Founder of Mirror Ink and creator of the Mindless Behaviors® framework. I help guide individuals, leaders, and teams to greater awareness, engagement, and impact.

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